Built Different: A Tough Day on the Crypto Frontier
By Andrew Holness | Published on September 10, 2025 | 3 min read
You have to be built different to be a CTO in crypto. It’s an incredible world, but it’s a tough one. You can pour your soul into a brilliant idea: something fun, something real, something with a genuine vision, and still find yourself shouting into the void if you don’t have the capital to amplify your voice.
It’s a cliché because it’s true: it takes money to make money. And if I’m being brutally honest, that’s the wall I’m hitting. I brought my project, The ALEIN Ascension Protocol, to the world without the deep pockets needed to truly make it seen. In my other life, I’m a web designer. I own a successful company, MoonMedia Creative, and a thriving side-hustle, Fandora Box. My house is paid for, the bills are handled, and my family is provided for. But that level of success doesn’t translate to a massive war chest of disposable income to fuel a crypto venture of this scale.
Maybe the timing wasn’t perfect, but after nearly a year with this idea burning in my mind, I had to bring it to life. I truly believed that the concept alone would be enough to break through the noise.
Of course, a part of me knew better. That’s why we built a 4% marketing tax into the tokenomics. But even that is a catch-22; without a high volume of transactions, the marketing wallet doesn’t fill up enough to be effective.
So I’ve been grinding. Day in and day out, I’m on X, posting, engaging, and trying to connect. I’m in Facebook groups, sharing the vision. I made a TikTok that got zero views. I started an Instagram I haven’t even had time to use. I obsess over the analytics, looking for a spark, for any sign that the endless effort is translating into real, organic traction. Most days, it isn’t.
The hardest part? I put MoonMedia and Fandora on the backburner. I closed my orders and stopped taking new clients to go all-in on $ALEIN. I gave myself a timeline that made this project the one and only priority. And right now, seeing the results of that sacrifice… I don’t like it.
But let me be crystal clear: this is not a eulogy for the project. This is a rant. This is me, the founder, being transparent about how damn hard this is. It’s a moment of frustration, not a white flag of surrender. The work isn’t paying off yet, but it will. This project is just getting started.
“Working harder” is the classic answer, but I need to work smarter. So, I’m making a strategic change. Instead of the 16+ hour days I’ve been pouring into $ALEIN, I’m shifting to a focused 10. Why less? Because for this project to succeed, it needs fuel. That fuel is capital, and I need to fire up my other businesses again to generate it.
The roadmap and timeline remain the same, but my personal schedule has to adapt. There will be days I’m quiet, head-down, earning the funds we need. And there will be days I’m 100% active, pushing development forward.
This means you’ll see less of me just hanging out in Telegram. I can’t be available 24/7 to answer every question personally anymore. The core information is on the website, https://alein.info, and our Telegram bot is equipped to handle most inquiries. I will, of course, continue to post all major project updates on Telegram, here on Medium, and on the website.
Today was a frustrating day. But it was also a clarifying one. It solidified what I already knew: a great project isn’t enough. You have to fight for it, fund it, and fuel it until it can fly on its own.
I’m going to get that fuel.
Be right back